Another nice work by Passport, the design bureau founded by Jonathan Finch & Rosalind Stoughton, based in Leeds.
Complete brand identity for Word – a copywriting company. Identity is based around the concept of « copy with character » creating a flexible and daring brand. A primary logo was created using custom blackletter typography, whilst a further three variations of this logo were designed using distinct and different tones of voices to represent the wide variety of copy that Word creates for different brands. A « highlighter » neon yellow was used across the identity to create an unexpected element that sets it apart from its competitors, whilst also hinting at the service Word offers in creating copy that really makes you pay attention.