The Idea Is The Easy Part


Last summer, I was intern at Poke New York, a wonderful advertising agency where I’ve been lucky to work with smart/cool people. It was a really unique experience with people that really care about integrate design and technology with a real interest on human’s behavior. I realize almost every day how much they still influence my way of thinking, I think it was a pretty important shift in my young life. I’m still carefully watch their news and I found this interview with Danny Nathan (one of my supervisor with Eric Chu) for CMYK Magazine, he talks about his point of view on advertising, ideas, design and process.

This ITW summarize pretty well how I see the advertising works today (or just doesn’t work anymore). Enjoy this inspiring reading and don’t forget, don’t give up !

Read the interview : The Idea Is The Easy Part with Danny Nathan

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