The Lover

I don’t share a lot of ads on New Grids, but this realisation by BEING Paris is pretty astonishing, the outcome is simply great. This video make me feel proud to have been part of this company. Here is few comments by Nicolas Bordas, the CEO of BEING Worldwide :

The idea is simple: money from ad sales on their porn website goes to causes chosen by the Internet users. The funds that went in to creating the website’s platform were obtained by the crowdfunding site Ulule, which was funded at 156% last October.  Our agency, BEING Pariscottoned on to this idea and decided to help out by producing the above film featuring Asta Philpot, who was made famous in the BBC documentary “For One Night Only


Advertising Agency: BEING France, Paris
Agency website:
Chief Creative Officer : Alasdhair Macgregor Hastie
Creative Director: Thierry Buriez
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Published: April 2013
Production company: Henry De Czar
Producer: Jean Ozannat
Director: Jeppe Ronde
Cinematographer/ D.O.P: Sebastian Bienkov
Music: Composer/Artist/Title: Jd023 by Ryuichi Sakamoto
Sound : TBWA/Else



Be first to comment