Wo Hing


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Manual is one of my favorite design studio, after their the branding for The Slanted door  (see also Proxy), the chef Charles Phan called them again for his new restaurant Wo Hing General Store. The result, like usual is a wonderful identity, with a powerful color, quite original for a food branding.

The logo plays with the delicate nature of noodles, a main staple on the restaurant’s menu. We also noticed a similarity to the structure of tubular neon signs that are often associated with Chinese street food. In addition to the logo, we created a rich, colorful visual language using only the aforementioned humble noodle. Using a scanner, designers experimented with raw and cooked noodles to create a number of flowing, abstract images.



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