Commodity

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I’m a big fan of Kickstarter, and this project, is one of the most perfect that I’ve seen on a branding point of view. The choice of the typography, the iconography and of course those wonderful bottles. An identity quite close to the Monocle universe, the only thing that bother me, are the icons, they are pretty, but with no real consistence with the rest of the brand. Check this to learn more about the design of the brand : Source

Typefaces used :

Logotype: Customised Novecento
Primary Typeface: Tiempos
Secondary Typeface: Alternate Gothic No 3 & Novecento

 

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