Northumbria University P3i

northumbria_university_p3i_01 northumbria_university_p3i_02 northumbria_university_p3i_03 northumbria_university_p3i_04 northumbria_university_p3i_05 northumbria_university_p3i_06 northumbria_university_p3i_07 northumbria_university_p3i_08 northumbria_university_p3i_09 northumbria_university_p3i_10 northumbria_university_p3i_11 northumbria_university_p3i_12 northumbria_university_p3i_13 northumbria_university_p3i_14

The studio Magpie designed this nice branding for the design research initiative of the Northumbria University.

 

Beyond a traditional science laboratory; more than just a design studio, P3i – Northumbria University’s design research initiative – fuses design with the traditional STEM subjects to ‘imagineer’ the future.

By its experimental nature, P3i’s work is diverse, often complex and abstract, so the team needed an identity which would enable their messages to be communicated in a clear, uncomplicated manner.

Bold graphic flowcharts were used to represent the company’s beliefs and thought process. This straightforward black and white approach acts not only as a striking visual identity in terms of clarity, but it also helps future proof the brand – not to mention helping it represent the almost limitless range of subject matters which P3i might work across.

Be first to comment