Northumbria University P3i

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The studio Magpie designed this nice branding for the design research initiative of the Northumbria University.


Beyond a traditional science laboratory; more than just a design studio, P3i – Northumbria University’s design research initiative – fuses design with the traditional STEM subjects to ‘imagineer’ the future.

By its experimental nature, P3i’s work is diverse, often complex and abstract, so the team needed an identity which would enable their messages to be communicated in a clear, uncomplicated manner.

Bold graphic flowcharts were used to represent the company’s beliefs and thought process. This straightforward black and white approach acts not only as a striking visual identity in terms of clarity, but it also helps future proof the brand – not to mention helping it represent the almost limitless range of subject matters which P3i might work across.

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