Sifang Art Museum

Foreign Policy Design realized the branding of The Sifang Art Museum, opening in 2013. The stationery realy fits with the mood of the museum, elegant, playing with shapes and perspective.

The Chinese saying – Strength within Gentleness – is inspired by bamboo – the material and form used for landscaping and parts of the structure. This underpins the brand identity, describing the gentle landscape where in old China, scholars and artists took recluse to master their craft or refine their thinking.

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