Why should companies invest in technology?
Over the last few decades, technology has completely revolutionized the world. Whether on a personal level, through our daily use of smartphones, or on a professional level, to run a…
Strategic technology issues in marketing and development
Digital technology has already changed marketing and development as we know it. Virtual reality, artificial intelligence, augmented reality, IoT, blockchain, process mining, and machine learning… These technologies, combined with the…
How technology has transformed advertising
Technology and advertising are two fields that increasingly complement each other. Technology enables the creation of targeted, interactive advertising campaigns, while advertising funds the development of new technologies. Social networks,…
Cost-cutting: the different techniques available
Reducing costs is one of the major challenges facing any company. In today’s economic climate, this is all the more true. Implementing a cost-cutting strategy is one of the levers…
Steps to a successful communications strategy
In today’s digital age, no one questions the need for companies to communicate. To promote and sell its products and services, to develop its image, to grow its business, and…
Steps to a successful communications strategy
In today’s digital age, no one questions the need for companies to communicate. To promote and sell its products and services, to develop its image, to grow its business, and…
The secrets of attracting new customers
Every manager’s dream is to have customers who miraculously come to him or her simply by hearing the name of the company or product. But the reality is that competition…
Why invest in advertising even if we already have customers?
Advertising is an important part of an effective communication strategy. It is essential to attract new prospects more easily. Considered a significant investment, advertising can be done even if you…