Film Institute Netherlands

The branding for the Film Institute Netherlands is one of the great projects of graphic designer Mark Sloan. Originaly from the American West Coast, he officiated many years as Head of Design at Wieden+Kennedy Amsterdam and he is currently senior art director at TBWA\Media Arts Lab. To return to the identiy, the whole branding is based on the eye and its variation in pattern, a good judgment that change the usual symbolic of the camera, it’s good to focus again on the artist’s vision beyond of the machine. Joseph Burrin was also involved in this project

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