Five & Dime

Five & Dime est un restaurant/café de Singapour. Le nom est tiré de la pièce de monnaie américaine et du fait que tout soit vendu entre 5 et 10ct dans la boutique annexe. Le studio Bravo Company a donc décidé d’utiliser des outils de communications à bas prix comme les crayons à papier, sacs en tissu, carnet en papier… Cependant l’ensemble du branding garde une certaine classe et une simplicité qui fonctionne parfaitement avec le positionnement.

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Five & Dime is a restaurant/café in Singapore. The name refers to the US coin and to a variety store where everything is sold for 5 or 10 cents. The Bravo Company studio has decided to use some low-priced communication tools as pencil, cotton bag, notebook paper… Meanwhile, the whole branding keeps a certain class and simplicity that works perfectly with the positioning.

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  • […] If there’s one thing that a retail store, shop, coffee or lunch room can make me fall in love with, that would be branding. Bravo Company was assigned to brand the Five & Dime Eatery in Singapore. They came up with a simple idea that refers to the US coin and a variety store that sold everything for 5 or 10 cents. In conjunction with some low-priced items that fit the positioning, they managed to give the eatery a certain degree of class but still keeping it simple and practical. Check out Bravo’s other work as well, they have a real distinct, but clever and classy way of branding their clients. Via […]

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